Dixons - TV Retailer
About Dixons
Through
all their brands Dixons aim to provide unrivalled value to
their customers by the range and quality of their products,
their competitive prices and Dixons high standards of service.
Dixons
objective is to create value for their shareholders, career
opportunities for the Dixons employees and the best possible
value and service for their customers.
Dixons - Range of Products
From televisions
to telephones and cameras to mini discs, Dixons has been offering
customers the very best in the latest technology since they
first opened as a single photographic studio in 1937.
Dixons
has, since then, become the UK's leading high street retailer
of consumer electronics, selling the biggest range of TV,
video, audio, personal computer, photographic and communications
technology.
Dixons
bright, colourful stores offer a welcoming shopping experience
with easy access and an emphasis on portable electrical products.
There
are 315 Dixons stores in the UK and six in the Republic of
Ireland (as at 9th November 2002).
Dixons - Brief History
1937
- In the Beginning
Charles Kalms opened the first Dixons photographic studio
in Southend. The business was incorporated as a private company
using the name Dixon Studios Limited. Throughout the war years
there was an unprecedented demand for portrait photography,
particularly from service personnel. The company flourished
and set up seven new studios in the London area. But by the
end of the war, the market contracted as dramatically as it
had expanded and the company was reduced to a single studio
in Edgware, north London, only to flourish again in years
to come.
2001
- In Recent Years
In January the Group reported interim results showing profit
before tax of £90.8 million. The sale of Freeserve to
Wanadoo, part of France Telecom, enabled the Group to concentrate
on its retail markets while taking a shareholding in a leading
media company.
In March Dixons reported that sales of digital cameras had outstripped
traditional 35mm cameras for the first time.
The full
year results in July showed underlying profit before tax increasing
by 5% to £277.8 million. The Group announced its intention
to create 1,300 new jobs over the 2001/02 financial year.
In July
Sir John Collins was appointed a deputy chairman of the Group.
The Board announced its intention that Sir John would succeed
Sir Stanley Kalms as Group Chairman when he becomes Life President
in September 2002.
At the
end of November, the Group acquired a 24% stake in UniEuro,
a leading independent retailer of consumer electronics and
domestic appliances in Italy.
That about
sums up the recent events.
http://www.dixons.co.uk
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